As vaping continues to rise in popularity across Europe, especially among younger demographics, regulators are facing mounting pressure to respond with stricter oversight. In 2025, Estonia and the European Union have introduced or enforced significant changes to vaping legislation. This article breaks down everything you need to know about vape laws Estonia 2025, highlighting national rules, EU directives, and what lies ahead for vapers and vendors alike.

Vaping in Estonia: A 2025 Legal Overview

Estonia has positioned itself as one of the more proactive EU nations in terms of regulating vaping. Here’s a breakdown of current Estonian laws:

Minimum Age Requirement

• You must be 18 years or older to purchase, possess, or use vaping products.
• It is illegal for anyone under 18 to carry or use e-cigarettes or related accessories.

Flavor Restrictions

• Since July 2019, Estonia has banned all vape flavors except tobacco and menthol.
• The aim is to reduce youth attraction to fruity or sweet vape liquids.

Sales and Accessibility

• Distance sales are banned—this includes both online and cross-border sales.
• Retail sales must be conducted in-person, and displays are not allowed at point-of-sale locations.

Packaging and Advertising

• Packaging must include clear health warnings.
• Advertising, sponsorship, and promotional displays are strictly prohibited, including digital and print formats.

Taxation and Compliance Fees

• An excise tax of €0.22 per milliliter of e-liquid is enforced as of January 1, 2025.
• Vendors must comply with notification fees under the TPD:
  • €5,000 for initial product notification
  • €740 for each amendment
  • €100 annually for maintenance

EU-Wide Regulations on Vaping in 2025

Estonia’s rules are shaped in large part by the European Union’s Tobacco Products Directive (TPD), which standardizes many aspects of vaping legislation across member states.

TPD Core Provisions

• Nicotine limit: Max strength of 20 mg/ml
• Tank capacity: Maximum of 2 ml
• Refill bottles: Capped at 10 ml
• Childproof and tamper-evident packaging required
• Mandatory health warnings on packaging

Advertising and Cross-Border Regulation

• The Tobacco Advertising Directive (TAD) has been expanded in 2025 to include:
  • Online promotions
  • Social media influencer marketing
  • Cross-border advertising within the EU

Disposable Vapes: The EU Crackdown

Disposable vapes have come under fire for their environmental impact and appeal to minors. Several EU nations have introduced bans:

What About Estonia?

• No current ban on disposable vapes as of mid-2025.
• Estonian officials support a pan-EU approach and are waiting on harmonized EU regulation before taking independent action.

Heated Tobacco and Future Flavour Bans

Starting January 31, 2026, Estonia will extend its flavor ban to include heated tobacco products, aligning with a broader EU directive targeting flavored non-cigarette tobacco alternatives.

Tax Harmonisation Across the EU

A bloc-wide push is underway to standardize vape taxation:

• The EU’s Tobacco Excise Directive is being updated to include e-liquids and vape devices.
• Estonia is one of 16 EU countries working toward tax alignment to prevent cross-border price disparities and market manipulation.

How Vape Laws Affect Users and Businesses in Estonia

FAQs: Vape Laws Estonia 2025

1. Can I buy flavored vapes in Estonia?
Only tobacco and menthol flavors are legal. All other flavors are banned.

2. Is it legal to order vapes online in Estonia?
No. Online and cross-border vape sales are prohibited under Estonian law.

3. Are disposable vapes still allowed?
Yes, but Estonia may follow other EU countries in banning them soon.

4. What taxes apply to vape products?
Excise tax is €0.22 per ml, plus significant notification and maintenance fees.

5. Are there any age restrictions for vaping in Estonia?
Yes. The minimum age to buy or use vaping products is 18.

6. Are heated tobacco products also regulated?
Yes. Starting 2026, flavored heated tobacco items will also be banned.

Conclusion

Vaping in Estonia and the EU in 2025 is governed by increasingly strict regulations. From high excise taxes to flavor bans and potential disposable vape restrictions, both casual users and businesses must adapt to a shifting legal landscape. While Estonia remains in line with broader EU directives, future policy will likely bring even tighter rules—especially on disposables and flavored products.

For now, understanding the vape laws Estonia 2025 ensures you’re informed, compliant, and prepared for what’s next in the ever-evolving vaping world.